In recent years there has been an increasing emphasis on people taking responsibility for staying healthy and managing their own health and ‘Help Us, Help You’ is a powerful new way to build on this.

The unifying ‘Help Us, Help You’ campaign brand is based on the principle of reciprocity and aims to increase peoples’ understanding of the actions they can take to help the NHS to help them. Following the expert advice of NHS staff, people can help the NHS help them stay well; prevent an illness getting worse; take the best course of action; and get well again sooner.