A new campaign created by PHE and NHS England, delivered through NHS and Social Care organisations and other intermediary partners, targeting
healthcare and social care workers with messages to encourage uptake of the flu vaccine.

The campaign will:

• Employ a unifying brand, building on the existing brand equity of the NHS or Help Us Help You brands
• Be designed to stand out within a crowded setting, and be directly relevant for our healthcare workers
• Be adaptable to working flexibly for NHS and Social Care organisations
• Utilise a primarily digital toolkit, with some printed resources to support local areas