30 Days 30 Ways is a month long campaign to boost personal resilience and preparedness for individuals of all ages. The campaign is run in September as as people start to think about the coming autumn and winter which may bring severe weather. Many of the 30 Days 30 Ways 'challenges' or 'games' take disruption to internet and communication services into account, which may happen during a real emergency, by using activities that are very much situated in the real world and in social contexts.

Preparedness is proactive and resilience is built little by little, every day, over a period of time. Preparedness is not just for September, but for all year round.